I started my own business at a late age — by the time I made Zen Habits into a business in 2007, I was in my mid-30s and had toiled through various jobs for 17 years. So when I started out, I didn’t know what I was doing (and still don’t, but less so now). …
Most online marketing people will teach you how to use social media to reach a larger audience, how to use email lists and the scarcity principle and social proof, how to create authority, how to effectively convert pageviews into sales. Most marketers, online or off, are full of it. Converting visitors into buyers is a …